Trade show marketing can be an important part of a company's lead generation efforts.
Pre-Show Planning 
Defining best trade shows to attend
Trade show strategy and goals development
Trade publications / show-issue advertising
Pre-registration database acquisition
Promotional materials strategy
At The Show and In The Booth
* Seminar presentations * Hospitality event planning * Sponsorships * In-room promotions * Press room materials / editor relations * In-booth premiums, contests, drawings
After The Shows
* Prospect database development * Follow-up Prospect development * Customer qualification and outbound calling * Newsletter development & distribution * Public relations
